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Single Source Marketing
As a company, West Coast Yellow Pages has spent countless hours working
with subcontracted design and print services. Throughout the years,
we have had a unique opportunity to experience and recognize industry
problems. For example, we address and remedy the problem of the
often absent cohesiveness and absent accountability between vendors.
In the production of any company marketing program, the inclusion
of several elements, I.E.; copy writers, photographers, illustrators,
graphic designers, film houses and printers, to one degree or another
will be required. Our graphics division set out to develop a design firm that includes
all of these services available at a single source, so they put
together a team to address any related task brought to the table,
and do so with minimized outside effort.
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